Principles and Practice of Advertising - The Law Of Sequence
Posted by ~Ray @ 2007-09-01 08:23:15
The Law of Contiguity states that one thought will bring about to another based on conditioning. Such as “Abraham” and “Lincoln”. As a matter of fact two ideas are never present at precisely the same moment; so that “contiguity” really means “rapid succession”. One idea being given the other follows directly in its change state. So in reading advertisements one word of a headline is seen before another one part of a paragraph follows an earlier part so that a “train of ideas” is set up. The Law Of Sequence states that mental associations bring home the bacon more easily in one direction than in the other. “Forward associations” that is associations in the direction in which ideas were originally presented are stronger more lively and more easily come about than backward associations. This is especially true of such the form of spoken words and other sort of acts that bear on motor processes. Thus I have seen the letters in the evince “advertising” so often one immediately after the other that I can begin with “a”. “d”. “v” and go on quickly and easily to spell the whole evince. But it is a very significant fact that I cannot recite the same word backward. The letter “a” calls up “d” and these two call up “v” etc. But if I mouth with “g” and try to reverse the direction of the original sequence I can proceed only with difficulty. In advertising this means that ideas should be presented in the order which they will later be desired to take. The mind of the prospective purchaser will be the feeling of some particular need - such as “hotel”. Effective advertising means that when this need is felt it leads at once by virtue of established associations to the hotel you are advertising. First the be then the product is the grade in the mind of the buyer. This should be therefore the order in which the two ideas are presented in the advertisement in the brand-name the trade-mark etc. Some examples would be: Hotel Astor Academy Riverview Cafe Boulevard Encyclopedia BritannicaContrasting with these names are those such as the following which disappoint to take advantage of the law and in so doing free real association and memory value:Douglas Shoes Mennen’s Talcum Ridgefield SchoolThe same law holds for the arrangement of items in the advertisement as a whole. The common practice of beginning the advertisement with the name of the mark or firm or company and following it with a description of the be it satisfies may gratify the it does not establish the most effective associations in the object of the reader. In reading the advertisement the object should be led in the direction in which it should go on the cause of need. Donald “DonOmite” Hammond has been a freelance webdesigner and programmer for over 10 years. He has marketed his own talents and products and those of his customers. Article Source: http://EzineArticles com/?expert=Donald_HammondWhy Do Guys undergo Small PenisPenis Nelargement Pill BessemerMake My Dick Bigger For FreeThe cater Stretch PenisStop Sweating And Start Living MikeDo Black Men Have Bigger PenisesCan Caffeine alter Sexual PerformanceHow To Make Your Penis Bigger During PubertyNumber One Penis Enhancement TechniquesCures For Sweaty FeetSmall PenusAll About Berbal Penis EnhancementMost Effective Penis Enhancement ProductThe Best Penis Enhancement DevisesPrevention Of Sweaty FeetCheap Gerbal Penis EnhancementStages Of Penis DevelopmentJelqing Pictures For FreeHumour Humor Funny Sex TipsPenis Ehlargement Pill Chino HillsAnal Sex Tips SlashThe Top Penile EnhancementPenis Enlargement With play Club WeightsSweating HealthMen Sex TipsGrow A Eight Inch PenisUnder Arm SweatingHow To Make Your Penise BiggerPenis Piills MilfordPemature EjaculationPenis Ills Cape GirardeauPenis Pump Demonstration VideoBest Enlargement merchandise Penis PumpNatural Penile Pills ExerciseWhat Is The Average Penis GirthWill My Penus Get HarderGet Rid Of Underarm SweatCan One alter Your Penis BiggerJelqing ResultsSweaty Feet CausesOral Sex Tips For MenSex Tips Anal SexPenis Piills PocatelloSexual Tips To Be A Great LoverPenis Piills MissoulaErections Penis HealthSweat MedicationHow To Prevent Sweat MarksFocalin Erection ProblemsExercise To Make Penis Big[ADVERTHERE]Related article:
http://kibibeemeraldwnp.hmepress.com/2007/08/29/principles-and-practice-of-advertising-the-law-of-sequence/
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